Expectations
relating to corporate responsibility
are higher than ever before and maintaining
society's trust and confidence is
an increasing challenge for companies
everywhere.
Stakeholders are
of course still looking for a good
return on their investment, but they
increasingly want assurance that they
are investing in a business that delivers
shareholder value in a responsible
way. Similarly, employees and potential
employees still want the best reward
and benefit package they can get,
but they also want to work for a company
whose values they can recognise and
relate to. Customers expect high ethical
standards as well as high quality
products. Local communities only welcome
those businesses that can demonstrate
good corporate citizenship.
We believe that good
CR performance depends on achieving
an acceptable balance between the
economic, environmental and social
priorities of sustainable development
and in this section of our website,
we provide details of our commitment
to achieving that balance.
As our Chief Executive
Sir Tom McKillop says: "CR is
not an add on extra - it is an integral
part of all that we do and I am determined
that we will continue to be a company
that is welcomed as a valued member
of the global company."
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